Our story

IstriaLux loyalty programme

We created the IstriaLux loyalty programme in cooperation with partners we carefully select for the quality of their service, in order to ensure exclusive benefits and unforgettable experiences for our guests.


For our guests, we choose only the best that Istria has to offer - exceptional villas, outstanding hosts, local delicacies and attractions that we love and recommend ourselves. We are proud of our personal approach and of uncovering the destination’s "hidden gems", with the support of local hosts who provide unforgettable experiences.

Our reception, located next to the beautiful Grimani Castle, enables us to introduce our guests to the cultural heritage of the area and offer a concierge service.

Discover experiences
For Property Owners
-5% Istria Lux Family Card

Come as a guest, return as a friend

For us, every journey is more than a visit - we believe in creating lasting connections. That is why we offer all our guests a 5% discount on future bookings in keeping with our slogan, “Come as a guest, return as a friend.”


We believe that a true connection with a destination comes from the experiences we share with local hosts. Every recommendation we make is based on our personal commitment to outstanding quality and a genuine experience of Istria.

Book your accommodation

Your key to more
IstriaLux Family Card

IstriaLux gives every guest a symbolic gift: the IstriaLux Family Card. When you arrive, visit our office and collect what will become the first sign of our friendship.

5% discount on future stays

All our guests receive a 5% discount on every future booking of any property from our portfolio, in line with our slogan: come as a guest, return as a friend.

Family card

- 5 %

Come as guests, return as a friend